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4 Simple Ways to Boost Traffic to Your WordPress Blog

WordPress is still one of the best blogging platforms available today. Despite the rise of formidable competitors such as Blogger, Medium, and Tumblr, WordPress remains to be a superior platform for bloggers. It’s also come a long way from its humble beginnings in 2003. An article from the online resource Search Engine Journal reports that WordPress is now powering 39.5 percent of all websites. The continuous patronage for WordPress is due to its open-source nature and countless plug-ins, allowing both single-author blogs and online publications to flourish.

In this article, we take a look at four simple ways that can help increase traffic to generate a larger readership for your WordPress blog.

Create relevant and well-written content

The content you put out is the backbone of your blog. Without it, there’s simply no reason for anyone to visit your blog. For this reason, it’s important to write content that will enthrall and engage your audience. You can do this by creating well-written posts that bring value to both your target audience and interested visitors. A Medium post on writing thrilling articles notes that it’s essential to keep your content optimized for SEO by using plenty of keywords. This makes your posts discoverable on search engine platforms like Google. It’s also helpful to add research, statistics, and links from reputable sources to back up the important points and opinions in your posts. Doing so can help you build trust with your existing audience — and entice more people to visit your blog.

Enable user comments

Allow your blog to become an active community by enabling user comments. Having a comments section underneath your posts fosters productive discussion between your readers, and even helps them reach out to you. In addition, encouraging people to voice out their feelings at the bottom of your posts can help create keyword-rich content for your website. This allows your content to be indexed and ranked high on Google. Moreover, enabling your readers to post comments will motivate return visits to your blog, as well as create an inviting community for those new to your blog.

Plug your content on other platforms

You should also try to establish your presence on social media platforms. LHH’s post on building your professional online brand highlights how very little social media presence is synonymous with having a negative profile. For this reason, you should look to maintain your social media profiles by cross-posting content from your blog. By being active on social media, you can gain a wider reach for your blog and connect with new readers who may be interested in your niche.

Generate quality visual content

If you’re struggling to drive traffic to your WordPress blog, be sure to use the tips we’ve listed above.